Independent studio

The surface and the system behind it, from one hand.

The website your clients see and the software your house runs on — client records, commissions, booking, aftercare — designed and built together, so the two never contradict each other.

The live Maison demo: the page for a single ring, Arghavan — the object given the room, its name, and the story of how it was made. No grid, no cart.

MaisonConceptPresenceOpen the demo

A principle

It stops where judgement starts.

Complaints, unusual requests and anything ambiguous go to a person immediately, with the full context attached.

Automation
Selected

Work

Concepts, shown in full. Each one is built to demonstrate the whole argument — the problem, the system working behind the surface, and the decisions that shaped it. Client work joins them as it is delivered.

The clinic overview in Continuity: registered patients, today’s schedule, active care journeys, open enquiries, upcoming appointments and care that needs attention.
Own product · built and live

Continuity

One system for the whole patient journey — enquiries, booking, clinical records, aftercare and a patient app — in Persian, Arabic, English and Kurdish.

See the product
The live Maison demo: the page for a single ring, Arghavan — the object given the room, its name, and the story of how it was made. No grid, no cart.
Concept

Maison

A house of fine jewellery, rebuilt around the object rather than the catalogue.

Digital presenceConceptLive demo
The live Atelier demo: one client's record — what the house remembers about her, her measurements with the date each was taken, and each commission at its current stage.
Concept

Atelier

A client and commission system for a bespoke atelier — one record from first fitting to final delivery.

Internal systemConceptLive demo
  1. Booking
  2. Before arrival
  3. Arrival
  4. The stay
  5. Departure
  6. Follow-up
Anything unusual, at any stepA person takes over, with the full context
Concept

Résidence

Guest lifecycle for a private residence group, automated end to end.

AutomationConcept
About

I spent years building websites. Then the constraint disappeared.

About
12+Years building for the web
0Templates or page builders used
1Person, from the brand to the system
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Start a conversation

Tell me what you're building. If it's a fit, you'll hear back within two working days.